In recent months, much has been said in the media about the ethics of safari tourism.
Videos and reports of overcrowding at wildlife sightings have sparked global debate. These conversations are not an opportunity for us to judge and criticise, but rather to pause and reflect on how we ourselves operate as a business, and as a destination — and why ethical safaris in the Timbavati matter now more than ever.
This conversation matters. It’s a reminder that what we do is both a privilege and a responsibility – one we hold as hosts, as custodians of the wilderness, and as storytellers who shape how safaris are sold, marketed, and experienced.
Safari as Custodianship: The Foundation of Ethical Safaris in the Timbavati
Ethical safaris start on the ground, with the choices we make every day in the bush. For example, in the Timbavati Nature Reserve all field guides and trackers operate under a strict Code of Conduct that governs how we behave at sightings, how many vehicles can approach an animal, and how we protect fragile habitats.
- Vehicle limits: No more than three vehicles may view lions, elephants, buffalo, or general wildlife at a time. For leopards, cheetahs, wild dogs, and rhinos, the maximum is two vehicles. These limits ensure animals are not surrounded or harassed, and guests still enjoy an intimate, high-quality experience.
- Viewing distance: Guides must ensure a safe viewing distance from any animal, maintaining a comfort zone that prevents stress.
- Sighting duration: If other vehicles are waiting, time at a sighting is limited. This fairness keeps pressure light and allows more people to share in the experience.
- Off-road restrictions: Vehicles may only go off-road for keystone species. No off-roading is permitted in wetlands, seep lines, or other sensitive areas. Tracks created are brush-packed afterwards to restore the land.
- Noise and behaviour: Guides ensure guests remain seated, voices low, and no eating, smoking, or drinking occurs at sightings. Wildlife always takes priority.
These protocols are not simply rules. They are commitments to the wellbeing of the animals and landscapes that make safaris possible. They are what distinguish an ethical safari from one that puts spectacle above sustainability.
A Reserve Built on Principles
The Timbavati is different by design. Lodges here operate under a low-bed density model, meaning there are fewer guests per hectare compared with many other reserves. Fewer people means lighter impact on the land, less vehicle pressure on wildlife, and a truer sense of wilderness for guests.
Traversing rights are carefully managed, with lodges and landowners agreeing to where vehicles can drive and when areas must rest. After heavy rain, off-roading is suspended to allow the earth to recover. Even bush walks are strictly regulated, with small group sizes, highly qualified guides, and encounters that prioritise safety and respect over ‘ticking boxes’.
Accountability is central. If a sighting is mismanaged, senior guides can step in and take control. Guides who breach the Code of Conduct face disciplinary measures. In short, ethical tourism here is not aspirational – it is enforced, monitored, and lived daily.
The Fragility of the Bushveld
From a distance, the African bushveld may appear indestructible. In reality, it is both robust and fragile. Grasses are trampled, soil erodes, and water sources degrade under too much pressure. Every vehicle track, every water pump, every lodge has an impact.
That is why Timbavati lodges – and in particular Tanda Tula – continually invest in sustainability systems. Greywater treatment plants are upgraded, waste is managed with care, and energy use is monitored to reduce footprint. Roads are maintained to prevent erosion, and vehicle tracks after sightings are rehabilitated to restore the veld.
The principle is simple: we cannot claim to protect the wilderness if our presence slowly diminishes it. Ethical safaris demand constant vigilance and adaptation.
Safari as Storytelling
Ethics in safari tourism also live in the way we market and sell safaris.
In a highly competitive industry, the temptation is always there: to oversell, to promise guaranteed sightings, or to sensationalise experiences. But every word shapes guest expectations, and those expectations shape guide behaviour in the field. If guests arrive expecting back-to-back Big Five sightings, guides may feel pressured to deliver at all costs – even if it means breaking protocol.
At Tanda Tula, we take a different approach. We speak honestly about what it means to safari. We do not market with gimmicks like “come see the white lions.” We prefer to tell enriching stories about the rhythm of the bush, the stillness between sightings, the sound of cicadas at dusk, the medicinal uses of a plant, and tracks left in the sand. This is the philosophy of the Slow Safari: unhurried, attentive, deeply respectful. It is about connection as much as discovery, listening as much as looking. And never guaranteeing anything in terms of animal sightings. We are entirely at the mercy of Mother Nature here, and that is what makes this so profoundly special.
As storytellers, we hold power. Used responsibly, our words can prepare guests for the magic of authentic safari. Used carelessly, they can harm the very wilderness we wish to protect.
What This Means for Guests and Partners
For our guests, choosing Tanda Tula means travelling with confidence. Every game drive follows strict ethical guidelines. Every stay directly supports conservation projects within the Timbavati Nature Reserve. Levies are channelled straight into the reserve and neighbouring communities.
For our trade partners and tour operators, recommending Tanda Tula and the Timbavati is not just about offering a Grade A safari. It is about offering a credible, conservation-first experience that reflects well on all involved. Even practical policies, like high fees for private vehicles, are designed with integrity – discouraging excess demand while ensuring wildlife and land are not overburdened.
A Collective Responsibility
Ethical safaris are not the responsibility of guides and lodges alone. They belong to the entire safari value chain: operators who craft itineraries, agents who advise guests, marketers who tell the stories, and travellers who choose where to go. Decisions carry weight, and actions leave a legacy.
In an era where safari demand is rising and competition intensifies, integrity matters more than ever. Doing good is not enough. We must also do the right thing.
Looking Ahead
Our hope is that by sharing our practices openly, we contribute positively to the wider industry conversation.
We believe in a safari that heals rather than harms, that sustains rather than consumes, and that tells the truth about the wilderness rather than staging it. By holding ourselves accountable – as custodians, as storytellers, as partners – we safeguard the magic of safari for generations still to come.
